Apple’s iPod shuffle Now Starts at Just £45

SAN FRANCISCO — September 9th, 2009 — Apple today announced that iPod shuffle, the world’s smallest music player and the first music player to talk to you, is now available starting at just £45 (inc. VAT) in five great colours. iPod shuffle’s intuitive controls are conveniently located on the headphone cord, letting you navigate and enjoy music without even looking. With the press of a button, you can play, pause, adjust volume and switch playlists, plus the VoiceOver feature lets iPod shuffle speak song titles, artists and playlist names. The iPod shuffle is available worldwide today in a new 2GB model for just £45 (inc. VAT) and a 4GB model for £59 (inc. VAT), and both models come in silver, black, pink, blue and green.

“iPod shuffle is the world’s smallest music player and now comes in five great colours starting at just £45”, said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPod shuffle is so small that you almost forget it’s there, yet remarkably, it holds up to 1,000 songs and talks to you”.

iPod shuffle is based on Apple’s incredibly popular shuffle feature, which randomly selects songs from your music library. iPod shuffle features a sleek and ultra-wearable design with a built-in stainless steel clip. iPod shuffle users can easily clip it to almost anything and take it everywhere.

In addition to the Apple Earphones and Apple In-Ear Headphones with Remote, third party manufacturers including Sony, V-MODA, Klipsch and Scosche are supporting built-in headphone controls and Belkin and Scosche offer built-in headphone adapters allowing users to enjoy iPod shuffle with their own headphones.

iPod is the world’s most popular family of digital music players with over 220 million sold. Apple’s new seasonal lineup includes iPod shuffle in five great colours starting at just £45 (inc. VAT); iPod classic in a new 160GB model holding up to 40,000 songs for £189 (inc. VAT); the incredible new iPod nano with a video camera available in nine brilliant polished aluminium colours starting at £115 (inc. VAT); and the revolutionary iPod touch starting at the breakthrough price of just £149 (inc. VAT).

Pricing & Availability
The third generation iPod shuffle is available immediately for a suggested price of £45 (inc. VAT) for the 2GB model and £59 (inc. VAT) for the 4GB model in silver, black, pink, blue and green through the Apple Store, Apple’s retail stores and Apple Authorised Resellers. A 4GB special edition polished stainless steel model is available in a 4GB model for £75 (inc. VAT) through the Apple Store and Apple’s retail stores. iPod shuffle comes with the Apple Earphones with Remote and the iPod shuffle USB cable. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 9 or later; or a Windows PC with a USB 2.0 port and Windows Vista, Windows XP Home or Professional (Service Pack 3) or later.

Press Contacts:
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: (020) 8218 1440