PRESS RELEASE
19 February 2008
iPod shuffle Now Just £32 (inc VAT)
New 2GB Model Priced at £45 (inc VAT)
CUPERTINO, California - February 19th, 2008
Apple today announced that its iPod shuffle, the world's most wearable music player, is now even more affordably priced at £32 (inc VAT) and that it is introducing a new 2GB model of the iPod shuffle for £45 (inc VAT). The popular iPod shuffle is just half a cubic inch in volume, weighs just half an ounce, features an aluminium design with a built-in clip and comes in five colours — silver, blue, green, purple and a (PRODUCT) RED special edition.
“At just £32 (inc VAT), the iPod shuffle is the most affordable iPod ever”, said Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing. “The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle”.
The iPod is the world's most popular family of digital music players with over 140 million sold. The lineup includes iPod shuffle, the world's most wearable iPod; iPod classic holding up to 40,000 songs*; the incredible iPod nano with video playback and the breakthrough iPod touch with a revolutionary Multi-Touch™ user interface. iPod owners can choose from a vast ecosystem of accessories with over 4,000 products made specifically for the iPod including cases, fitness accessories, speaker systems and iPod connectivity in over 75 percent of US automobiles.
Pricing & Availability:
The new 1GB iPod shuffle is available immediately for a suggested retail price of £32 (inc VAT) through the Apple Store, Apple's retail stores and Apple Authorised Resellers. The 2GB iPod shuffle will be available later this month for a suggested retail price of £45 (inc VAT) through the Apple Store, Apple's retail stores and Apple Authorised Resellers. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X 10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 or later.
The new 1GB iPod shuffle is available immediately for a suggested retail price of £32 (inc VAT) through the Apple Store, Apple's retail stores and Apple Authorised Resellers. The 2GB iPod shuffle will be available later this month for a suggested retail price of £45 (inc VAT) through the Apple Store, Apple's retail stores and Apple Authorised Resellers. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X 10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 or later.
- * Music capacity is based on four minutes per song and 128-Kbps AAC encoding.
- Apple UK's home page on the World Wide Web: https://102.p.syniva.es/ukApple's home page on the World Wide Web: https://102.p.syniva.esTo access Apple press releases, background material, product photography and contact information on the Web, visit Media & Analyst Information at: https://102.p.syniva.es/uk/prApple, the Apple logo, Mac, Mac OS, Macintosh, iMac, MacBook, Leopard, iLife, iSight, AirPort Extreme, FireWire, SuperDrive, iPhoto, iMovie, GarageBand, Time Machine, Finder, Spaces, iChat, Time Capsule, Apple Store, AirPort Express, AppleCare, iWork, Logic, Final Cut, Aperture, Xserve, iTunes, iPhone, iPad, iPod, iPod nano, iPod touch, iPod classic, iCal, Apple Store, Multi-Touch, MacBook Air, Spaces, Snow Leopard, SuperDrive, AirPort Extreme, MagSafe and Bonjour are trademarks of Apple. Other company and product names may be trademarks of their respective owners.