PRESS RELEASE 01 May 2007

Steve Jobs to Kick Off Apple’s Worldwide Developers Conference 2007

CUPERTINO, California — May 1st, 2007
Apple today announced that Steve Jobs, Apple’s CEO, will kick off its Worldwide Developers Conference (WWDC) with a keynote address beginning at 10.00 am PDT (6.00 pm BST) on Monday June 11th, 2007, at San Francisco’s Moscone West. At WWDC, Apple plans to show developers a feature complete version of Mac OS X Leopard and give them a beta copy to take home for final testing. Leopard is scheduled to ship in October.
The five-day event, scheduled to run from June 11th to June 15th, will deliver more than 150 sessions and labs aimed at getting the most out of Leopard. The conference will also include new content to serve a wide range of developers, including Mac OS X Immersion Monday, designed to quickly get developers who are new to the Mac up to speed; a content and media track that shows developers the best ways to integrate animation, motion graphics, video, rich-media and web-based content into their applications; and dozens of hands-on labs that offer a unique opportunity to work directly with Apple engineers.
Other activities at Apple’s WWDC 2007 include:
  • presentations from Apple engineers who will provide an in-depth look at Leopard, from its open source foundation to new technologies and innovations like Xcode 3.0, Dashcode, Core Animation, Time Machine, iChat Theater and more;
  • practical hands-on sessions where attendees can learn Apple’s own coding strategies and techniques for creating Cocoa bindings, building Automator actions and integrating iCal events into an application;
  • technology labs where attendees can work one-on-one with Apple engineers on topics such as Cocoa, Open GL and AJAX; and
  • special events, including the Apple Design Awards and Stump the Experts.

Cost & Registration:
The five-day conference costs US$1,595 per attendee, with a US$300 Early Registration Discount that has been extended to May 11th. Visit Apple’s WWDC Web site for registration and complete session details at http://developer.apple.com/wwdc.
Press Registration:
Members of the media and industry analysts are invited to attend the keynote presentation and can register by contacting Jennifer Hakes at [email protected].
Press Contacts:
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: (020) 8218 1440
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