PRESS RELEASE 26 March 2003

Announcing “CREATE” — The Event for Design, Publishing, Video & Audio Professionals

New July event in NYC presented by IDG World Expo and Apple

FRAMINGHAM, Mass. and CUPERTINO, CA - March 26th, 2003
IDG World Expo, producers of Macworld Conference & Expo, and Apple today announced CREATE, an industry event which will focus on technology and professional solutions for the creative arts, including design and publishing, video and music. To be held July 14th to 18th, 2003, at New York’s Javits Centre, CREATE will offer an agenda full of the creative community’s best practices, including new insights from cutting-edge artists in a wide spectrum of disciplines.
CREATE is an event for filmmakers, directors, graphic designers, broadcastjournalists, publishers, musicians, music executives, producers and othersdriven by a desire to learn the latest creative techniques and to exchangenew ideas with their peers. CREATE’s in-depth conference programme is designed for beginners and experts, professionals and consumers — all those who want to immerse themselves in creative arts.
“It’s time for a change, and time for an event which addresses theincreasingly tech-savvy community of artists, designers, directors andmusicians”, said Colin Crawford, vice president, business development andoperations, IDG. “We’re very excited about the new event, and hope thecreative community is looking forward to a different kind of learning andnetworking experience with CREATE”.
“Apple has an amazing community of professional customers in the greaterNew York area and we are excited to be part of launching a new eventdesigned specifically for them”, said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We are working with IDG to help make CREATE a new event where our pro customers can immerse themselves inthe latest technologies and solutions”.
CREATE’s educational programmes, running all week long, will include one and two-day tutorials, two levels of conference sessions forbeginner/intermediate and expert users, labs and various featurepresentations — each with a different focus. The CREATE exhibit floor, openfrom July 16th to 18th, will feature products that complement the event’seducational content and emphasise technology for the creative arts.
CREATE will feature expert speakers with real-world experience in graphicdesign, publishing, video and music. IDG World Expo will develop CREATE’seducational content in collaboration with an event advisory board comprisingspecialists in these focus areas. CREATE’s conference sessions will coverthe latest technologies and feature case studies to vividly illustrate thecreative arts in action.
CREATE’s tutorials will focus on topics such as:
  • QuarkXPress
  • Photoshop
  • DVD Studio Pro
  • Professional Dreamweaver
  • Mac OS X
  • How to Produce, Create & Deliver Interactive Solutions

Conference sessions will cover topics such as:
  • Digital Asset Management
  • Advanced PDF
  • Preflighting
  • Flash
  • Graphic Design for Online Gaming Development
  • Colour Management Principles
  • Editing Techniques for Final Cut Pro, Final Cut Express and iMovie
  • How to Set Up a Home Recording Studio
  • Music Editing on Your Mac

Confirmed speakers include:
  • David Barrett, CEO, R/com Networks, Inc.
  • Nick Floro, CEO, Sealworks, Inc.
  • David Mash, Vice President for Information Technology, Berklee School ofMusic
  • Jeannie Novak, Founder & CEO, Indiespace.com
  • David Pogue, Author & The New York Times “State of the Art” Columnist
  • Doug Werner, Webslinger, Apple

Additional information about CREATE will be available at:
http://www.macworldexpo.com
Online registration for CREATE will be available beginning in April.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) produces IT-focused tradeshows,conferences and events for professionals seeking world-class education,peer-to-peer networking and one-stop comparison shopping. As the leading ITevent management company, IDG World Expo leverages its experience andknowledge of IT-focused events and conferences, enabling technologycompanies to capture the attention and loyalty of influential buyers. IDGWorld Expo’s portfolio of conferences and events includes MacworldConference & Expo, LinuxWorld Conference & Expo, Bio-ITWorld Conference & Expo, COMNET Conference & Expo, Integrated Security Conference & Expo, BiometricsWorld Conference & Expo and Portable Power Conference & Expo. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.
About IDG
IDG publishes more than 300 magazines and newspapers and offers online usersthe largest network of technology-specific sites around the world throughIDG.net (www.idg.net), which comprises more than 330 targeted Web sites in80 countries. IDG is also a leading producer of 168 computer-related eventsworldwide, and IDG’s research company, IDC, provides global marketintelligence and advice through 51 offices in 43 countries. Companyinformation is available at www.idg.com.
About Apple
Press Contacts:
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: (020) 8218 1440
    Apple UK’s home page on the World Wide Web: https://102.p.syniva.es/ukApple’s home page on the World Wide Web: https://102.p.syniva.esTo access Apple press releases, background material, product photography and contact information on the Web, visit Media & Analyst Information at: https://102.p.syniva.es/uk/prApple, the Apple logo, Mac, Mac OS, Macintosh, iMac, MacBook, Leopard, iLife, iSight, AirPort Extreme, FireWire, SuperDrive, iPhoto, iMovie, GarageBand, Time Machine, Finder, Spaces, iChat, Time Capsule, Apple Store, AirPort Express, AppleCare, iWork, Logic, Final Cut, Aperture, Xserve, iTunes, iPhone, iPad, iPod, iPod nano, iPod touch, iPod classic, iCal, Apple Store, Multi-Touch, MacBook Air, Spaces, Snow Leopard, SuperDrive, AirPort Extreme, MagSafe and Bonjour are trademarks of Apple. Other company and product names may be trademarks of their respective owners.