PRESS RELEASE
17 July 2002
Apple to Open Its First Retail Store in New York City
MACWORLD EXPO, NEW YORK - July 17th, 2002
Apple's first retail store in NewYork City will open in Manhattan's SoHo district on Thursday, July 18th at8:00 am EDT. The SoHo store will be Apple's largest retail store to dateand is a stunning example of Apple's commitment to offering customers theworld's best computer shopping experience.
“Fourteen months after opening our first retail store, our 31 stores areattracting over 100,000 visitors each week”, said Steve Jobs, Apple's CEO.“We hope our SoHo store will surprise and delight both Mac and PC users whowant to see everything the Mac can do to enhance their digital lifestyles”.
Apple opened its first US retail store in May 2001 and currently has 31stores in 17 states. Based on statistics from Apple's first year in retail,about half of those who buy a Mac at an Apple store are new or returning tothe Mac platform. For people who want to switch to the Mac, all Apple storesnow feature a new “Welcome to Mac” section specifically designed to helpcustomers interested in switching to the Mac or upgrading their systems. AllApple stores also offer free “Getting Started on a Mac” classes everySaturday, as well as technical assistance from resident Mac “Geniuses”.
The New York SoHo store has all the best features of other Apple retailstores, including the now famous Genius Bar where anyone can ask the Mac“Genius” questions, connect to the Mac community or receive service. TheSoHo store's enhanced features include:
- two twenty-foot Genius Bars, one of the most popular sections of Appleretail stores;
- expanded “solution centres” for music, photography and movies, with thelatest Apple solutions for digital photography, music and movies. Visitorscan create a slideshow of digital photos, make a digital music library, edita video, burn a custom DVD and play the latest video games;
- an expanded kids section with 14 computer stations connected to theInternet;
- a software section with more than 900 software titles for the Mac; and
- a 46-seat theatre, where customers can watch demonstrations of Apple'slatest innovations, take classes and attend “Made on a Mac” events.
Every US Apple retail store location offers free “Made on a Mac” events,featuring well-known photographers, authors, Hollywood producers, musiciansand creative industry executives who speak about how they work and createcontent on a Mac. At the SoHo store, Apple will host celebrity guestspeakers nearly every day for the first month it is open. Kicking off theseries is celebrity photographer Greg Gorman on Thursday, July 18th. Acomplete schedule of SoHo store events and classes is available at
.
Customers who visit Apple's retail stores are greeted by knowledgeablesalespeople who can demonstrate Apple computers running innovativeapplications like iTunes* and iMovie, as well as Mac OS X, Apple'srevolutionary operating system. Each computer in every Apple store isconnected to the Internet, and several are connected to digital lifestyleproducts that complement the Mac experience, such as digital cameras,digital camcorders and handheld organisers. All Apple stores carry hundredsof third-party software titles for professionals and consumers and carryinventory for every Apple and third-party product displayed to ensureimmediate fulfillment.
* iTunes software may be used to reproduce materials. It is licensed tousers only for reproduction of non-copyrighted materials, materials in whichyou own the copyright, or materials you are authorised or legally permittedto reproduce.
- Apple UK's home page on the World Wide Web: https://102.p.syniva.es/ukApple's home page on the World Wide Web: https://102.p.syniva.esTo access Apple press releases, background material, product photography and contact information on the Web, visit Media & Analyst Information at: https://102.p.syniva.es/uk/prApple, the Apple logo, Mac, Mac OS, Macintosh, iMac, MacBook, Leopard, iLife, iSight, AirPort Extreme, FireWire, SuperDrive, iPhoto, iMovie, GarageBand, Time Machine, Finder, Spaces, iChat, Time Capsule, Apple Store, AirPort Express, AppleCare, iWork, Logic, Final Cut, Aperture, Xserve, iTunes, iPhone, iPad, iPod, iPod nano, iPod touch, iPod classic, iCal, Apple Store, Multi-Touch, MacBook Air, Spaces, Snow Leopard, SuperDrive, AirPort Extreme, MagSafe and Bonjour are trademarks of Apple. Other company and product names may be trademarks of their respective owners.