PRESS RELEASE
September 10, 2025
Apple debuts Apple Watch Series 11
Apple Watch Series 11 offers sleep score, along with up to 24 hours of battery life and a display that’s 2x more scratch-resistant
CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 11, offering the most comprehensive set of health features yet, longer battery life, an even more durable cover glass, and 5G cellular capabilities, all in its thinnest and most comfortable design. Apple Watch Series 11 is the ultimate health and fitness companion, empowering users with new insights into sleep quality with sleep score, adding to the robust suite of health features included in the device. Featuring up to 24 hours of battery life and Ion-X glass that’s 2x more scratch-resistant, Apple Watch is more convenient than ever to wear throughout the day and night. watchOS 26 delivers more personalised ways to stay active, healthy, and connected with Workout Buddy powered by Apple Intelligence, the wrist flick gesture, new watch faces, and more.
Apple Watch Series 11 can be pre-ordered today, with availability beginning Friday, September 19. Apple Watch Series 11 is available in aluminium in a new space grey, as well as jet black, rose gold, and silver, and also in polished titanium in natural, gold, and slate.
“Apple Watch is the world’s most popular watch, using advanced sensing capabilities to empower millions of people around the world to better understand their health simply by wearing it, while also serving as a fitness coach, message centre, mobile wallet, and beautiful timepiece,” said Stan Ng, Apple’s vice president of Apple Watch and Health Product Marketing. “With a powerful new sleep score, plus longer battery life, a more scratch-resistant glass display, and 5G cellular, all in a thin and comfortable design users love, Apple Watch Series 11 is an indispensable companion that supports users’ health, fitness, safety, and connectivity throughout the day and night.”
Longer Battery Life, More Durable Ion-X Glass, and 5G Cellular
Apple Watch Series 11 now offers up to 24 hours of battery life with its thin and comfortable design, so it’s more convenient than ever to wear Apple Watch to sleep after a full day of use.1 Apple Watch Series 11 also supports fast charging, with just 15 minutes providing up to eight hours of battery life.
The thin, elegant design of Apple Watch is also incredibly durable, made to accompany users throughout the day, whether they are at the gym, running, or swimming. The cover glass of aluminium models of Apple Watch Series 11 offers 2x more scratch resistance.2 Made from a unique Ion-X (ion-exchanged strengthened) glass — a custom, proprietary glass that is already the toughest in the industry — the display is now treated with a breakthrough Apple-designed ceramic coating that bonds to the glass at an atomic level through a physical vapour deposition process, significantly hardening the surface. The titanium models will continue to have a sapphire front crystal, the most scratch-resistant and crack-resistant material covering a display.
With a cellular plan, Apple Watch users can take calls, send messages, and even get help from emergency services when their iPhone isn’t with them.3 Apple Watch now offers 5G cellular capabilities, which provide better performance with greater throughput, so music, podcasts, and apps download faster.4 To boost reception in areas with weak coverage, Apple Watch Series 11 also features a redesigned cellular antenna to cover more bands, and simultaneously engages the two system antennas when needed, significantly increasing the signal strength.
Sleep Score
Sleep is fundamental to a person’s health and critical to daily restoration. Apple Watch allows users to track sleep, and its powerful sensors capture data during sleep like heart rate, wrist temperature, blood oxygen, and respiratory rate and even discover possible sleep apnoea. Now, with watchOS 26, Apple Watch can help users understand the quality of their sleep and how to make it more restorative with a new sleep score feature.5
Sleep quality is influenced by several factors, such as duration, bedtime consistency, how often a person wakes up, and how much time is spent in each sleep stage. With sleep score, Apple Watch helps track each of these categories to assign transparent and easy-to-understand metrics for a user’s overall sleep quality. After each night, sleep score provides an overall score and classification in the Sleep app on Apple Watch, plus a clear breakdown of the most critical components, so users know what to prioritise to improve their sleep. Users can also choose to easily access their sleep score in a watch face complication or in the Smart Stack, and they can track their sleep scores over time in the Health app on iPhone.
The scoring approach and prioritisation algorithm of sleep score is informed by the latest guidance published by the American Academy of Sleep Medicine, National Sleep Foundation, and World Sleep Society. Over 5 million nights of sleep data from the Apple Heart and Movement Study were used to develop and test the scoring algorithms.
Sleep score joins a powerful set of health features available on Apple Watch, including irregular rhythm notifications, high and low heart rate notifications, the ECG app, Blood Oxygen, sleep apnoea notifications, and retrospective ovulation estimates.
Updates to the Workout Experience
With watchOS 26, Apple Watch Series 11 features Workout Buddy, a first-of-its-kind fitness experience powered by Apple Intelligence that analyses a user’s workout data and fitness history to deliver personalised, spoken motivation throughout their session, based on data like heart rate, pace, distance, Activity rings, personal fitness milestones, and more.6 Workout Buddy will be available starting in English across some of the most popular workout types, and is available on Apple Watch with Bluetooth headphones, with an Apple Intelligence-supported iPhone nearby.
Additionally, the new layout of the Workout app makes it easier to customise workouts with Workout Views, custom workouts, Pacer, Race Route, and more. Apple Watch users can now conveniently view and create workouts in the Fitness app on iPhone, including custom workouts, and then easily access them in the Workout app on Apple Watch.
To add inspiration, users can set up music and podcasts right in the Workout app to automatically play when they start a workout. For convenience, Apple Music can now select the best music for a user’s workout based on the workout type and their personal tastes, or users can see suggestions for music or podcasts based on what they’ve recently listened to during that particular workout type.7
Featuring watchOS 26
In addition to sleep score and Workout Buddy, with watchOS 26, Apple Watch Series 11 offers a fresh look, additional intelligence, and more personalised ways to stay active, healthy, and connected, including:
- A gorgeous new software design with Liquid Glass, enabling a vibrant and expressive experience across the Photos watch face, Smart Stack widgets, Smart Stack hints, notifications, Control Centre, and in-app controls and navigation.
- A redesigned watch face gallery with two new watch faces: Flow, which uses Liquid Glass numerals that beautifully refract swirls of colour that also respond to the movement of a user’s wrist, and Exactograph, a modern reinterpretation of a traditional regulator clock that separates the hours, minutes, and seconds for precise timekeeping. In addition, over 20 watch faces are updated so users can see a ticking seconds hand without raising their wrist.
- A new one-handed wrist flick gesture to easily dismiss notifications, stop a timer, or silence an alarm, joining the double tap gesture to allow users to do even more on Apple Watch when their other hand is occupied.
- Smart Stack hints, proactive prompts that provide actionable, immediately useful suggestions based on contextual data, sensor data, and data from a user’s routine.
- Live Translation in Messages with Apple Intelligence, allowing incoming texts to be automatically translated into a user’s preferred language, right on their wrist, when Apple Watch is paired with an Apple Intelligence-supported iPhone.8 Additionally, for users whose device language is set to English, Apple Watch will intelligently suggest relevant actions using the context of a conversation in the Messages app, like starting a Check In when a friend asks a user to share when they arrive home.9
- The Notes app, which allows users to create or access notes right on their wrist.
- Hold Assist and Call Screening, which come to the Phone app when iPhone is nearby.10 When a user is waiting for a live agent, Hold Assist recognises once a live agent is available and notifies the user to return to the call. Call Screening helps users manage incoming phone calls from unknown numbers more efficiently by collecting a name and reason for the call before their phone rings, so they can make an informed decision on whether to pick up, decline the call, or ask for more information.
Lineup
- Apple Watch Series 11 is available in 42mm and 46mm sizes in jet black, rose gold, silver, and new space grey aluminium cases. Apple Watch Series 11 is also available in polished titanium in natural, gold, and slate.
- Apple Watch Hermès is available in 42mm and 46mm sizes in silver titanium.
Bands
This fall, the band lineup features a beautiful new palette of colours, including forest, neon yellow, anchor blue, purple fog, and more.
In addition, the Nike Sport Band and Nike Sport Loop feature a new set of colours, and the Nike Sport Loop now has reflective yarn seamlessly woven into the fabric.11
The Apple Watch Hermès collection includes the new Faubourg Party knit band, along with a matching, whimsical animated watch face set in the house’s iconic Paris flagship building, available for 42mm and 46mm sizes. Additionally, a new elegant narrow Grand H metal link band is designed for the 42mm case. The Apple Watch Hermès collection features new colours across the range of bands.
Apple Watch Series 11 and the Environment
Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materials, electricity, and transportation. Apple Watch Series 11 is now made with 40 percent recycled content, which includes 100 percent recycled cobalt in the battery, and 100 percent recycled titanium or aluminium in the case, and titanium cases are made using an innovative 3D printing process that uses just half the raw material as previous generations. It is manufactured with 100 percent renewable electricity, like wind and solar, across the supply chain. Apple Watch Series 11 is designed to be durable and repairable, and also offers industry-leading software support, while meeting Apple’s high standards for energy efficiency and safe chemistry. The paper packaging is 100 percent fibre-based and can be easily recycled.
Apple 2030 goes beyond products — today, Apple is carbon neutral for its global corporate operations, and all Apple facilities run on 100 percent renewable electricity, including the data centres that power Apple Intelligence. Collectively, these efforts have reduced Apple’s global greenhouse gas emissions by more than 60 percent since 2015.
Pricing and Availability
- Customers in Australia, Canada, France, Germany, India, Japan, Singapore, the UAE, the UK, the U.S., and more than 50 other countries and regions can pre-order Apple Watch Series 11 today, with availability in stores beginning Friday, September 19.
- Apple Watch Series 11 starts at S$599.
- New Apple Watch bands will be available to order today from apple.com/sg/store and on the Apple Store app, with availability in stores beginning Friday, September 19.
- watchOS 26 will be available for Apple Watch Series 6 or later, Apple Watch SE (2nd generation) or later, and all Apple Watch Ultra models on Monday, September 15, and requires iPhone 11 or later running iOS 26. Not all features are available on all devices or in all regions. For more information about availability, visit apple.com/sg/.
- New subscribers may get three months Apple Music with the purchase of Apple Watch Series 11, Apple Watch SE 3, or Apple Watch Ultra 3. Offer and service availability varies by region. See apple.com/sg/promo for details.
- Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
- AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Apple Watch, or in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple experts. For more information, visit apple.com/sg/applecare.
- For more information on Apple 2030, visit apple.com/sg/2030.
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- Battery life varies by use and configuration. See apple.com/watch/battery for more information.
- Apple Watch Series 11 with Ion-X glass has a ceramic coating that provides 2x more scratch resistance than Series 10 with Ion-X glass.
- Wireless service plan required for cellular service. Contact service provider for more details. Connection may vary based on network availability. Check apple.com/sg/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
- 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact carrier and see apple.com/watch/cellular.
- Sleep score is available with watchOS 26 for Apple Watch Series 6 or later, Apple Watch SE (2nd generation) or later, and all Apple Watch Ultra models, paired with iPhone 11 or later, running iOS 26.
- Workout Buddy requires an Apple Intelligence-enabled iPhone nearby, and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
- An Apple Music subscription is required for automatic music selection.
- Live Translation in Messages is available in Chinese (simplified), English (UK, U.S.), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish (Spain) on Apple Watch Series 9 and later, Apple Watch SE 3, and Apple Watch Ultra 2 and later when paired with an Apple Intelligence-enabled iPhone.
- Updates to Smart Replies will be available on Apple Watch Series 9 or later, Apple Watch Series 3, and Apple Watch Ultra 2 or later.
- Hold Assist requires iPhone nearby, and is available in English (Australia, Canada, India, Singapore, UK, U.S.), French (France), German (Germany), Japanese (Japan), Mandarin Chinese (China mainland), Portuguese (Brazil), and Spanish (Mexico, Spain, U.S.). Call Screening requires iPhone nearby and is available in Cantonese (China mainland, Hong Kong, Macao), English (Australia, Canada, India, Ireland, New Zealand, Puerto Rico, Singapore, South Africa, UK, U.S.), French (Canada, France), German (Germany), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China mainland, Macao, Taiwan), Portuguese (Brazil), and Spanish (Mexico, Puerto Rico, Spain, U.S.).
- The Nike Sport Loop features reflective yarn woven into the fabric, but is not to be used as PPE.