QUICK READ 28 February 2025

Upgrade to iPhone 16e, a powerful new member of the iPhone 16 family

Available starting today, customers can get iPhone 16e for as low as AED 2,189 when they trade in iPhone 11 at Apple
The new iPhone 16e.
iPhone 16e is now available online and at Apple Store locations worldwide.
Today, customers around the world can shop the new iPhone 16e in-store and online. iPhone 16e joins the iPhone 16 family as its most affordable member, featuring breakthrough battery life, the fast performance of the A18 chip, Apple Intelligence,1 and an integrated high-resolution 48MP 2-in-1 camera system.
Customers looking to buy the new iPhone 16e will get a personalized and seamless experience when they shop directly at Apple. Through Apple Retail, customers can get connected with expert team members and receive help setting up their new devices — at a time and place that’s convenient for them.
The Apple Trade-In program makes it easier and quicker than ever to upgrade from an older device. Customers purchasing iPhone 16e can receive up to AED 410 in credit when they trade in iPhone 11 and receive help activating their new device at their local Apple Store.2
Through Personal Setup, customers can connect with Apple’s knowledgeable team of Specialists for personalized support in setting up and getting the most out of their new device. After purchasing their iPhone 16e, customers can access more information about Personal Setup through the Apple Store app, including short videos with helpful tips and tricks. Additionally, they can sign up for Today at Apple sessions at their local Apple Store. Led by Apple team members, these sessions aim to inspire and empower customers to unlock the full potential of their devices.
  1. Apple Intelligence is available in localized English for Australia, Canada, Ireland, New Zealand, South Africa, the UK, and the U.S. Additional languages — including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese (simplified), as well as localized English for Singapore and India — will be available in April with more languages coming over the course of the year, including Vietnamese. Some features, applications, and services may not be available in all regions or all languages.
  2. To see what their device is worth, and for trade-in terms and conditions, customers can visit apple.com/ae/shop/trade-in. For carrier offer eligibility requirements and more details, see apple.com/ae/shop/buy-iphone.

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