Apple introduces the 2025 Pride Collection

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  06 May 2025

  UPDATE

  Apple introduces the 2025 Pride Collection

  Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and beauty of LGBTQ+ communities around the world. The Pride Edition Sport Band is available to order today, and the matching, dynamic watch face and wallpaper will be available in an upcoming software update.

  Featuring a tapestry of rainbow stripes that vary in shape and size, each Pride Edition Sport Band is assembled by hand from individual stripes of vibrant colour that are compression-moulded together, creating subtle yet striking variations. No two bands are exactly alike, reflecting the individuality of all members of the LGBTQ+ community.

  The new Pride Harmony watch face and iPhone and iPad wallpaper offer a complementary design. The analogue watch face presents bold, individual rainbow stripes, which dynamically shift in sequence across the face of the display to form large hour numerals as users raise their wrist to check the time. The iPhone and iPad wallpaper features colours that change position as users move, lock or unlock the device. The Pride Harmony watch face and iPhone and iPad wallpaper will be available in an upcoming software update with watchOS 11.5, iOS 18.5 and iPadOS 18.5.

  Apple is proud to financially support organisations that serve LGBTQ+ communities.

  Pricing and Availability

  • The Pride Edition Sport Band is available to order on apple.com/nz and in the Apple Store app today, and will be available at Apple Store locations beginning next week, for NZ$89 inc. GST. The band will also be available at Apple Authorised Resellers.

  • The Pride Edition Sport Band is available in 40-mm, 42-mm and 46-mm sizes, in both S/M and M/L lengths.

  • The Pride Harmony watch face and iPhone and iPad wallpaper will be available in an upcoming software update with watchOS 11.5, iOS 18.5 and iPadOS 18.5.

  • Customers can download the matching Pride Harmony watch face through the Apple Watch app, on the Apple Store app, or at apple.com/nz.

  Press Contacts

  Loren Helmrich

  Apple

  [email protected]

  Nelly Assayag

  Apple

  [email protected]

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