Apple TV 4K brings home the magic of cinema with 4K and HDR

Cupertino, California — Apple today introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home. With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colours, and far greater detail in both dark and bright scenes. With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes. iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix, coming soon.¹

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix, coming soon.”

Built on the groundbreaking A10X Fusion chip — the same chip that powers iPad Pro — the new Apple TV 4K delivers a vivid 4K HDR experience.

• Support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV.
• Built-in high-performance 4K video scaler makes HD content look better than ever on a 4K TV.
• Always outputting to the highest resolution possible allows viewers to get the most out of their TV, whether it’s an older HDTV or the latest 4K Dolby Vision OLED.
• Automatic detection of a 4K TV’s capabilities optimise setup for the best quality picture.

Apple TV is the perfect addition to any household, with great apps from the App Store on Apple TV, as well as photos, videos, music and more. If you already own an iPhone or iPad, there’s no better choice in the living room than Apple TV.

• Users can share recent photos and videos from your iPhone and iPad, including the best Memories, with friends and family on the biggest screen, with iCloud on Apple TV.
• It’s also simple to send movies, home videos and photos from iPhone or iPad instantly to the TV using AirPlay from your iOS devices.
• With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theatre speakers to create the ultimate home music experience.
• Apple TV goes beyond entertainment to help deliver on Apple’s vision of the smart home. Since Apple TV is always at home, it’s perfectly suited to act as a home hub for all of your HomeKit accessories, enabling remote access as well as automated control (e.g., automatically turning on the lights at sunset).