PRESS RELEASE
10 July 2008
iPhone 3G on Sale Today
Over 500 Native Applications for iPhone & iPod touch Available at Launch
AUCKLAND—11 July 2008—Apple today announced that more than 500 native applicationswill be available on the iPhone’s App Store when Apple’s iPhone 3G goes onsale today. Apple’s iPhone provides a breakthrough mobile platform for developers,who have created an incredible array of innovative applications such as stunning action games,advanced medical applications and robust productivity tools for the enterprise. These appswill be available on Apple’s revolutionary new App Store, enabling customers towirelessly download them directly onto their iPhones and start using them immediately. Morethan 125 applications are being offered to iPhone customers for free.
The new iPhone 3G combines all the revolutionary features of iPhone with 3G networking that istwice as fast*, built-in GPS for expanded location-based mobile services, and iPhone 2.0software which includes support for Microsoft Exchange ActiveSync and runs hundreds of thirdparty applications available through the new App Store which is a built-in application onevery iPhone running iPhone 2.0 software.
“iPhone represents a new software platform for developers, combining the most advancedmobile operating system, sophisticated developer tools and a breakthrough way for developersto wirelessly sell and distribute their applications right onto every iPhone,” saidPhilip Schiller, Apple’s senior vice president of Worldwide Product Marketing.“The reaction from developers has been very, very positive and we’re opening theApp Store with over 500 native iPhone applications available for immediate purchase anddownload.”
Many of these amazing new applications also take advantage of iPhone’s large display,Multi-Touch user interface, fast hardware-accelerated 3D graphics, built-in accelerometer andlocation-based technology to bring far more powerful applications to the mobile arena thanever before.
The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessiblefrom just about anywhere, so users can purchase and download applications wirelessly and startusing them instantly. Applications are free or charged to the user’s iTunes account andthe App Store notifies the user when updates are available for their apps. The App Store isalso available in iTunes (www.itunes.com/nz/) running on a Macor PC, which syncs applications to the iPhone or iPod touch using a USB cable.
The App Store will offer over 500 native applications from hundreds of companies around theworld in a variety of categories including games, business, news, sports, health, referenceand travel.
“iPhone enables The Associated Press to deliver news in a way that simply wasn’tpossible before,” said Benjamin Mosse, director of Mobile Products, The AssociatedPress. “Taking advantage of iPhone’s revolutionary location-based services, ourMobile News network can capture and store local news stories that can be read by users evenwhen they’re offline and our award winning photography and AP video are displayed instunning clarity on its high resolution screen.”
“iPhone is changing the entire mobile industry and has quickly become the number onemobile device for accessing eBay,” said Ken G. Sun, group product manager, eBay Mobile.“Users can shop, track bids and get great deals from the largest online marketplace inthe world directly from their iPhone. We couldn’t deliver such a complete andeasy-to-use eBay experience on any other mobile device and iPhone users can download it freefrom the new App Store.”
“iPhone is one of the most popular ways for people to enjoy Facebook on-the-go andwe’re excited to deliver a great native application via the App Store,” said MarkZuckerberg, CEO of Facebook. “Facebook is even cooler on the iPhone 3G, with the abilityto discover friends nearby, or to effortlessly take pictures and upload them instantly totheir Facebook account.”
“The global MySpace community will love MySpace Mobile on iPhone,” said ChrisDeWolfe, CEO and Co-Founder of MySpace. “With rich features such as seamless photouploading from iPhone to your MySpace profile, the MySpace Mobile application is gorgeous andas intuitive as possible—empowering the community with complete control over theirglobal MySpace network right from the palm of their hand.”
“Apple’s iPhone and iPod touch open up the world of games to an entirely newaudience,” said David Cobb, vice president of Product Development, Sega. “Thetouch and tilt controls are natural and easy to learn, making gaming even more inviting,creative and rewarding. Super Monkey Ball takes advantage of these defining aspects and offersconsumers an extremely accessible, imaginative and fun game experience. Whether an iPhoneowner is new to games, or has been a fan for years, they will be intrigued and engaged bySuper Monkey Ball and this progressive way to interact with entertainment.”
“With an iPhone in your pocket, you’ll never roam alone,” said JeffreyGlueck, CMO of Travelocity. “From finding the nearest hotel with just a few taps tochecking your flight status in a snap, the magic of iPhone lets us put tools that no one hasever seen before in the hands of travelers.”
In addition to the App Store, the iPhone 2.0 software update includes enterprise support,contact search, complete iWork and MS Office document viewing support, the ability to deleteor move emails in bulk, saving images from emails, a scientific calculator, parental controlsand support for 16 additional languages.
Pricing & Availability
iPhone 3G will be available in Australia on 11 July from Vodafone retail stores. For retail locationsvisit www.apple.co.nz/iphone/buy/. Pricing is dependenton the plan customers select. The App Store will be available beginning today via iTunes 7.7and part of the free iPhone 2.0 software update for all iPhone customers. iPhone 2.0 is alsoavailable for iPod touch users for NZ$13.99 inc GST. iPhone 3G will be available in 21countries Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland,Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland,UK and the US on 11 July. iPhone 3G will go on sale in France on July 17. For furtherinformation about iPhone visit www.apple.co.nz/iphone.
iPhone 3G will be available in Australia on 11 July from Vodafone retail stores. For retail locationsvisit www.apple.co.nz/iphone/buy/. Pricing is dependenton the plan customers select. The App Store will be available beginning today via iTunes 7.7and part of the free iPhone 2.0 software update for all iPhone customers. iPhone 2.0 is alsoavailable for iPod touch users for NZ$13.99 inc GST. iPhone 3G will be available in 21countries Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland,Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland,UK and the US on 11 July. iPhone 3G will go on sale in France on July 17. For furtherinformation about iPhone visit www.apple.co.nz/iphone.
*Comparisons between iPhone 3G (8GB) and 1st generation iPhone (8GB) running on EDGE. Actual speeds vary by site conditions.
**Requires new two-year AT&T rate plan, sold separately to qualified customers.
**Requires new two-year AT&T rate plan, sold separately to qualified customers.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iTunes, iPod and iWork are trademarks of Apple. Other company and product names may be trademarks of their respective owners.