PRESS RELEASE
19 February 2008
iPod shuffle Now Just NZ$75 inc GST Recommended Retail Price
New 2GB Model Priced at NZ$99 inc GST Recommended Retail Price
AUCKLAND, New Zealand—20 February 2008—Apple today announced that itsiPod shuffle, the world’s most wearable music player, is now even more affordablypriced at RRP NZ$75 inc GST and that it is introducing a new 2GB model of the iPod shuffle for RRP NZ$99 inc GST. Thepopular iPod shuffle weighs just 15.6 grams, is 27.3 mm x 41.2 mm and featuresan aluminium design with a built-in clip and comes in five colours—silver, blue, green,purple and a (PRODUCT) RED special edition.
“At just A$65, the iPod shuffle is the most affordable iPod ever,” said GregJoswiak, Apple’s vice president of Worldwide iPod Product Marketing. “The new 2GBmodel lets music lovers bring even more songs everywhere they go in the impossibly small iPodshuffle.”
The iPod is the world’s most popular family of digital music players with over 140million sold. The lineup includes iPod shuffle, the world’s most wearable iPod; iPodclassic holding up to 40,000 songs*; the incredible iPod nano with video playback and thebreakthrough iPod touch with a revolutionary Multi-Touch™ user interface. iPod ownerscan choose from a vast ecosystem of accessories with over 4,000 products made specifically forthe iPod including cases, fitness accessories, speaker systems and iPod connectivity many popular makes of motor vehicles.
Pricing & Availability
The new 1GB iPod shuffle is available immediately for a recommended retail price of NZ$75 inc GSTthrough the Apple Store (www.apple.co.nz) andApple Authorised Resellers. The 2GB iPod shuffle will be available later this month for arecommended retail price of NZ$99 inc GST through the Apple Store (www.apple.co.nz) and Apple Authorised Resellers. iPod shuffle requires a Mac with aUSB 2.0 port, Mac OS X 10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port andWindows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 orlater.
The new 1GB iPod shuffle is available immediately for a recommended retail price of NZ$75 inc GSTthrough the Apple Store (www.apple.co.nz) andApple Authorised Resellers. The 2GB iPod shuffle will be available later this month for arecommended retail price of NZ$99 inc GST through the Apple Store (www.apple.co.nz) and Apple Authorised Resellers. iPod shuffle requires a Mac with aUSB 2.0 port, Mac OS X 10.4.8 or later and iTunes 7.4; or a Windows PC with a USB 2.0 port andWindows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 7.4 orlater.
*Music capacity is based on four minutes per song and 128-Kbps AAC encoding.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, Multi-Touch, Apple Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.