CUPERTINO, California and CLEARWATER, Florida—March 16, 2000—Apple® and Tech Data Corp. today announced an agreement authorizing Tech Data to distribute Apple’s innovative hardware and software product lines throughout the U.S.
“Tech Data has made a strong commitment to help Apple get our products into the channel faster,” said Mitch Mandich, Apple’s senior vice president of worldwide sales. “They have the resources and commitment to help us grow and further advance our channel strategy while delivering exceptional service to our reseller network.”
“Apple’s new direction and product line innovations are winning unanimous accolades as Apple continues to gain momentum and even stronger user loyalty within many key market segments,” said Steven A. Raymund, Tech Data’s chairman and chief executive officer. “We offer the economies of scale, ongoing infrastructure investments and long-term strategic direction to keep pace with the rising demand for Apple and Apple-compatible products.”
Tech Data is establishing a business unit to focus exclusively on Apple solutions and the requirements of Apple-authorized resellers, and will include cross-divisional support from dedicated sales, product marketing, marketing services and technical support personnel.
Tech Data’s European and Latin American subsidiaries already carry Apple products and are among the vendor’s largest suppliers in these markets. A comprehensive marketing program is being implemented to promote the availability of Apple products from Tech Data in the U.S.
For more information about Apple products available from Tech Data, resellers may contact the company at (800) 237-8931 or visit its Web site at
www.techdata.com.