Apple Introduces the New U2 iPod

Apple today introduced the new iPod U2 Special Edition as part of a continued partnership between Apple, U2 and Universal Music Group (UMG). The new U2 iPod is based on the fifth generation 30GB iPod and holds up to 7,500 songs, 25,000 photos or over 75 hours of video and features a distinctive, all-black stainless steel enclosure, red Click Wheel and custom engraving of U2 band member signatures. U2 iPod customers will also receive 30 minutes of exclusive U2 video downloadable from the iTunes Music Store. The new U2 iPod is available immediately for £239 (inc VAT).

“We're thrilled to continue working with one of the greatest bands in the world to bring U2 fans a special edition of the world's best digital music player”, said Greg Joswiak, Apple's vice president of worldwide iPod Product Marketing. “With its distinctive new design, including an all-black stainless steel enclosure, the new U2 iPod is sure to be a hit”.

Featuring seamless integration with the iTunes Music Store and the iTunes digital music jukebox, the new U2 iPod features Apple's patent pending Auto-Sync technology that automatically downloads digital music, podcasts, photos, audiobooks, home movies and music videos onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Mac or Windows computer using USB 2.0. The new U2 iPod features up to 14 hours of battery life for music playback*.

Pricing & Availability:
The new 30GB U2 iPod is available immediately for a suggested retail price of £239 (inc VAT) through the Apple Store and Apple Authorised Resellers. The new U2 iPod includes earbud headphones, USB 2.0 cable, a case and dock insert. U2 iPod customers will also receive a coupon for 30 minutes of exclusive U2 video content downloadable from the iTunes Music Store**.

iPod requires a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes 6; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.

U2 formed in their native Dublin in 1978 and remains intact with its four original band members: Bono, Larry Mullen, Adam Clayton and The Edge. The band has sold more than 130 million records worldwide in an extraordinary career that has firmly established them as one of the world's greatest rock ‘n' roll bands. Along the way, U2 has earned a phenomenal 22 Grammy Awards, eight of which were for their last studio album, 2004's “How To Dismantle An Atomic Bomb”, including their second award for “Album of the Year”. As popular for their legendary live shows as for their groundbreaking albums, U2 continue to innovate and inspire while packing football stadiums and sweaty clubs around the world. Their record-breaking Vertigo 2005-2006 Tour played to more than three million fans in 25 countries worldwide. Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group is a unit of Vivendi, a global media and communications company.

Press Contacts:
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: +44 (0)20 8218 1440