MEDIA ALERT 24 January 2006

Apple To Open Retail Store at Brent Cross Shopping Centre, London, on Saturday, January 28th, 2006

WHAT: A preview of the new Apple retail store at Brent Cross Shopping Centre in London for accredited media.
WHEN: Saturday, January 28th, 2006, at 8.30 am.
WHERE: Apple Store Brent Cross, Unit V6a, Upper Mall, Brent Cross Shopping Centre, Hendon, London, NW4 3FP

Accredited journalists may confirm their attendance by calling the Apple UK Press Office on 020 8218 1440 or the Apple team at Bite Communications on 020 8834 3510.

WHAT: Apple Store Brent Cross Grand Opening for the public.
WHEN: Saturday, January 28th, 2006, at 9.00 am.
WHERE: Apple Store Brent Cross, Unit V6a, Upper Mall, Brent Cross Shopping Centre, Hendon, London, NW4 3FP

At the Apple Store, knowledgeable sales people are available to help customers learn about all the latest products from Apple including the sleeker and thinner than ever iPod that holds up to 15,000 songs, 25,000 photos or 150 hours of video, allowing you to watch your favourite music videos, short films and home movies wherever you are; the iPod nano that holds 1,000 songs yet is thinner than a standard pencil; as well as the full line of Apple notebooks and desktop computers. The hands-on Apple store experience provides visitors with a chance to test-drive Apple's entire product line including iLife '06, Apple's award-winning suite of digital lifestyle applications, the new iMac, now based on an Intel processor, with its stunning design and built-in iSight camera that integrates the entire computer right into the flat panel display, and the Mac mini, the ideal desktop computer for anyone looking to get started with Mac OS X. Customers can also visit the Genius Bar where they can get their Mac questions answered by a Mac “Genius”.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, Mac OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
Press Contacts:
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: +44 (0)20 8218 1440
    Apple's home page on the World Wide Web: https://102.p.syniva.esTo access Apple press releases, background material, product photography and contact information on the Web, visit Media & Analyst Information at: https://102.p.syniva.es/ie/prApple, the Apple logo, Mac, Mac OS, Macintosh, iMac, MacBook, Leopard, iLife, iSight, AirPort Extreme, FireWire, SuperDrive, iPhoto, iMovie, GarageBand, Time Machine, Finder, Spaces, iChat, Time Capsule, Apple Store, AirPort Express, AppleCare, iWork, Logic, Final Cut, Aperture, Xserve, iTunes, iPhone, iPad, iPod, iPod nano, iPod touch, iPod classic, iCal, Apple Store, Multi-Touch, MacBook Air, Spaces, Snow Leopard, SuperDrive, AirPort Extreme, MagSafe and Bonjour are trademarks of Apple. Other company and product names may be trademarks of their respective owners.