PRESS RELEASE 11 January 2005

Apple & Volvo Announce iPod Connectivity For Entire 2005 US Model Line

MACWORLD EXPO, SAN FRANCISCO — January 11th, 2005
Apple and Volvo Cars of North America, LLC (VCNA) today announced two iPod connectivity options for Volvo's entire 2005 US model line, allowing iPod users to listen to their music collection through their Volvo audio system. The Volvo iPod adaptor will be available for S60, S80 and V70/XC70 models and will connect by simply plugging the iPod into a cable located in the car's glove compartment, while S40, V50 and XC90 owners can use a dashboard mounted FM transmitter. The Volvo iPod adaptor allows users to control their music through their Volvo sound system and steering wheel controls, and both options charge the iPod when plugged in.
“The year of the iPod and the automobile is off to a tremendous start with Volvo bringing iPod connectivity to their entire line”, said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. “The unbeatable combination of iPod and iTunes is a perfect fit for Volvo customers”.
“Our customers have been asking for an integrated iPod offering”, said Vic Doolan, VCNA president and CEO. “We're delivering great iPod connectivity options for our entire line, coupled with unique content providing for the perfect Volvo music experience”.
Additionally, Volvo is creating playlists on the iTunes Music Store to encourage customers to discover music from emerging Scandinavian artists. The Volvo playlists on the iTunes Music Store will include a wide variety of Scandinavian artists and genres, showcasing the creativity coming from Scandinavia. The Volvo playlists will feature unique download opportunities from artists such as Tina Dico, The Tiny, The Concretes and The Perishers.
Pricing & Availability:
The Volvo iPod adaptor pricing will be announced at programme launch in the second quarter of 2005 for all Volvo models. Installation is performed by authorised Volvo dealers only. The Volvo iPod adaptor works with all iPods with a dock connector. The iPod line-up is available in the US through the Apple Store, Apple's retail stores and Apple Authorised Resellers.
Volvo has been building cars with Safety in mind for over 75 years. The 2005 Volvo Cars model line-up includes: the award-winning new S40 sedan; the all-new V50 sportwagon; the award-winning XC90, now including an all new V8 engine; the sporty S60 sedan — including the award-winning performance sedan — S60 R and performance wagon version — V70 R; the flagship S80 premium sedan; versatile V70 wagon and rugged XC70 (Cross Country); and, the C70 convertible.
Press Contacts:
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: +44 (0)20 8218 1440
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