PRESS RELEASE
25 March 2004
Apple Moves iPod mini Worldwide Availability to July
CUPERTINO, California - March 25th, 2004
Apple today announced that it is moving the worldwide availability of iPod mini to July due to the much stronger than expected demand in the US, far exceeding the total planned supply through the end of June. Apple expects to ramp up its manufacturing of the iPod mini to meet worldwide demand in the July quarter.
“The iPod mini is a huge hit with customers in the US and we're sure it will be the same worldwide once we can ramp up our supply in the July quarter”, said Tim Cook, Apple's executive vice president of Worldwide Sales and Operations. “The iPod mini adds further momentum to the iPod, which is already the leading digital music player in the world”.
The iPod mini is the world's smallest portable music player to hold up to 1,000 CD-quality songs, and is encased in an ultra-portable, lightweight anodised aluminium body, available in five colours — silver, gold, pink, blue and green. iPod mini features the Click Wheel for effortless one-handed operation, along with the same award-winning user interface as the rest of the iPod family, and works effortlessly with Apple's iTunes, the world's number one digital music service.
Between now and July 2004, Mac or Windows users can register their interest in iPod mini by visiting 102.p.syniva.es/ie/ipodmini/register.
“The iPod mini is a huge hit with customers in the US and we're sure it will be the same worldwide once we can ramp up our supply in the July quarter”, said Tim Cook, Apple's executive vice president of Worldwide Sales and Operations. “The iPod mini adds further momentum to the iPod, which is already the leading digital music player in the world”.
The iPod mini is the world's smallest portable music player to hold up to 1,000 CD-quality songs, and is encased in an ultra-portable, lightweight anodised aluminium body, available in five colours — silver, gold, pink, blue and green. iPod mini features the Click Wheel for effortless one-handed operation, along with the same award-winning user interface as the rest of the iPod family, and works effortlessly with Apple's iTunes, the world's number one digital music service.
Between now and July 2004, Mac or Windows users can register their interest in iPod mini by visiting 102.p.syniva.es/ie/ipodmini/register.
Press Contacts:
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: +44 (0)20 8218 1440
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: +44 (0)20 8218 1440
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