Apple UK Offers Premiere Users Easy Switch to Final Cut Pro

Apple UK today announced an easy new way for Adobe Premiere customers onMac or Windows to switch to Final Cut Express or upgrade to Final Cut Pro 4.Starting on 28th July, 2003, and ending on 20th September, 2003, Premierecustomers have the choice of trading in their disks for a copy of Final CutExpress, Apple's industry-leading video editing software optimised for DV,or receiving a £300 (inc VAT) rebate on the purchase of Final Cut Pro 4, the next generation of Apple's Emmy award-winning editing software for film, HD, SD and DV.

“Professional video editors and film students have chosen Final Cut Pro asthe de facto standard for video editing on any platform”, said Rob Schoeben, Apple's vice president of Applications Marketing. “We're offering Premiere customers a unique opportunity to join the party for free or at £300 off. There has never been a better time for Premiere customers to make the switch”.

Additionally, Apple is offering customers who purchase any new Macintoshcomputer during the same offer period the opportunity to purchase Final CutExpress at the same time and save £170 (inc VAT).

Video enthusiasts editing in DV can use Final Cut Express to capture, manageand edit digital video and achieve professional results. Final Cut Expressprovides users with the ability to apply transitions, titles and videoeffects in real-time; create composite layers and produce high-qualitygraphics and animations; and perform colour correction. Additionally, FinalCut Express projects can be exported for use in iDVD or DVD Studio Pro,saved back to tape, or exported to any QuickTime format, including MPEG-4.

Final Cut Pro 4 offers a smooth transition for Final Cut Express editors whowant to make the leap to a professional-grade editing system that supportsall formats. Final Cut Pro 4 is packed with more than 300 new featuresincluding RT Extreme for real-time compositing and effects, powerful newinterface customisation tools, new high-quality 8- and 10-bit uncompressedformats, full 32-bit floating point per channel video processing, advancedtrimming and timeline tools such as support for dynamic and asymmetricaltrimming, and enhanced audio editing capabilities with multi-track audiomixing and multi-channel audio output. Final Cut Pro 4 also includes fourcomplimentary applications: LiveType for advanced titling; Soundtrack, aninnovative, royalty-free music production tool with over 4,000 royalty-free,professionally-recorded audio loops, also available separately for asuggested selling price of £249 (inc VAT); Compressor for full featuredbatch transcoding; and Cinema Tools for 24fps capabilities with support forfilm cut lists and 24-frame EDLs for HD video.

Pricing & Availability:

The promotion starts in the UK on 28th July and ends on 20th September,2003. Adobe Premiere users who wish to upgrade to Final Cut Express for freesimply need to fill out a coupon that can be found at:

102.p.syniva.es/ie/finalcut/offer/

and then send this with their Mac or Windows install disks to Apple, and a copyof Final Cut Express will be sent to them.

To take advantage of the £300 (inc VAT) rebate on Final Cut Pro 4, AdobePremiere users must purchase a copy of Final Cut Pro 4 from the Apple Store or an Apple Authorised Reseller during the promotion period and fill out a coupon also available at:

102.p.syniva.es/ie/finalcut/offer/

Together with the coupon, they must send their Adobe Premiere Mac or Windowsinstall disks and proof of purchase to Apple, and a rebate cheque will besent to them. Additional Terms and Conditions apply. See102.p.syniva.es/ie/finalcut/offer/ for full details.

Additionally, during the promotion period, Apple is offering customers whopurchase any new Macintosh computer from the Apple Store or a participatingApple Authorised Reseller the opportunity to pick up Final Cut Express andsave £170 (inc VAT).

For further information on Final Cut Pro 4 see102.p.syniva.es/ie/finalcutpro/.

For further information on Final Cut Express see 102.p.syniva.es/ie/finalcutexpress/.

Press Contacts:
Apple UK and Ireland Public Relations
Email: [email protected]
Phone: +44 (0)20 8218 1440