Apple Watch

New Pride Edition Sport Band.

Get to know Apple Watch.

Health

Knows you by heart.

Health

Knows you by heart.

Never miss a beat.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.³ And the Heart Rate app alerts you to high and low heart rates, as well as irregular rhythm.⁴

You snooze. You win.

Set up a bedtime routine and track your sleep. See the time you spent in REM, Core and Deep sleep, as well as when you might have woken up. And get notified if you show signs of possible sleep apnoea.⁵

Better understand your daily health status.

The Vitals app can help you identify changes in your health.⁶ Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature⁷ and sleep duration.

The very picture of health.

Apple Watch works with the Health app on iPhone to give you important insights on your sleep, activity, heart rate, menstrual cycle⁸ and mental health.
Fitness

Every move counts.

Fitness

Every move counts.

Close your rings.

Three rings show all the ways you’re active and help you reach your Move, Exercise and Stand goals every day.

Works for all your workouts.

From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

Hit the ground running.

Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with custom workouts.

Go above, below and beyond.

Apple Watch is water resistant,⁹ dust resistant¹⁰ and crack resistant. So you can swim, hike and do everything in between without a worry.
Connectivity

The right call for
staying in touch.

Connectivity

The right call for staying in touch.

Stay connected from your wrist.

Call, text, get notifications and listen to music from almost anywhere. With a mobile plan, you can do it all without your phone while jogging or running an errand.¹¹

Your wallet. Without the wallet.

Pay for just about anything right from your wrist with Apple Pay. Use Wallet as your ID, home key, vehicle key, boarding pass and travel card.

Music and podcasts to your ears.

Stream over 100 million songs with Apple Music.¹² Download podcasts to your watch. Enjoy that new audiobook. And listen to it all on your AirPods or the built-in speaker on Apple Watch Series 10 or Apple Watch Ultra 2.
Safety

Good help is
easy to find.

Safety

Good help is easy to find.

Emergency services when you need them.

Apple Watch can detect if you take a hard fall or are in a serious crash and then automatically call for help, share your location and notify your emergency contacts.¹³

Peace of mind on your wrist.

Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’ve finished.¹⁴

Find My. What a find.

The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.

Sound the alarm.

With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
Apple Watch + iPhone

Dynamic duo.

Apple Watch + iPhone

Dynamic duo.

Lost and pinged.

Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.¹⁵

Lights. Camera. Remote.

Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.

Turn-by-turn by wrist.

Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking along a busy street or cycling a new route. You can even create a custom route on your iPhone and download it to your watch.
Personalisation

Make it you-nique.

Personalisation

Make it you-nique.

Style your favourite straps.

Watch straps come in a wide range of colours, styles and materials, so it’s easy to change your look to match your mood.

Dial up the faces.

You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customise them, choose your complications and even share with friends.

App Store. Open to possibilities.

The App Store on Apple Watch gives you access to tens of thousands of apps right on your wrist, like Waterllama and SwingVision. It lets you personalise your watch for whatever you love to do.
Apple Watch Ultra 2

The ultimate sports and adventure watch.

Apple Watch Ultra 2

The ultimate sports and adventure watch.

Strength in metrics.

The larger screen of Apple Watch Ultra allows you to take in more data while you take on more. So whether you’re running, hiking, cycling, diving or exploring, it’s got your number.

GPS far ahead of the curve.

Apple Watch Ultra features dual-precision GPS — the most accurate GPS in a sports watch.¹⁶

Go further. Go longer.

Apple Watch Ultra gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.¹⁷ More than enough to take on a marathon, long-form triathlon or three-day hike.

Action packed.

The customisable Action button lets you quickly activate a variety of functions. Start or stop a workout, mark a segment, drop a Compass Waypoint or begin a dive. To switch from one function to another, just press and hold.

Explore the lineup.

Compare all models

Apple Watch SE
- Midnight
- Starlight
- Silver
All the essentials.
Light on price.

Learn more Buy
- 44mm or 40mm
  aluminium case
- Retina display
  Up to 1,000 nits
- S8 SiP
- Double tap gesture not applicable
- Siri
- Find iPhone
- ECG app not applicable
- High and low heart rate notifications
- Irregular rhythm notifications⁴
- Low cardio fitness notifications
- Blood Oxygen app not applicable
- Sleep apnea notifications not applicable
- Up to 18 hours¹⁸
- Low Power Mode
- Fast charging not applicable
Apple Watch Series 10
- Jet Black
- Rose Gold
- Silver
- Slate
- Gold
- Natural
Thinnest. Biggest display.¹⁹
Advanced health features.

Learn more Buy
- 46mm or 42mm
  aluminium or titanium case
- Always-On Retina display
  Up to 2,000 nits
- S10 SiP
- Double tap gesture
- Siri
- Precision Finding for iPhone¹⁵
- ECG app³
- High and low heart rate notifications
- Irregular rhythmnotifications⁴
- Low cardio fitness notifications
- Blood oxygen app²⁰
- Sleep apnoea notifications⁵
- Up to 18 hours²¹
- Up to 36 hours in Low Power Mode²¹
- Fast charging²²
Apple Watch Ultra 2
- Black
- Natural
The ultimate sports
and adventure watch.

Learn more Buy
- 49mm
  titanium case
- Always-On Retina display
  Up to 3,000 nits
- S9 SiP
- Double tap gesture
- Siri
- Precision Finding for iPhone¹⁵
- ECG app³
- High and low heart rate notifications
- Irregular rhythm notifications⁴
- Low cardio fitness notifications
- Blood oxygen app²⁰
- Sleep apnoea notifications⁵
- Up to 36 hours¹⁷
- Up to 72 hours in Low Power Mode¹⁷
- Fast charging²²

Apple Watch Studio

Why Apple is the best
place to buy Apple Watch.

Shop Apple Watch

Save with Apple Trade In.

Get credit towards your next Apple Watch when you trade in an eligible device.²³
Fast, free delivery.

Get free delivery on any item directly to your door.
Get to know your new Apple Watch.

Learn how to get the most out of your new Apple Watch with a free one-to-one Personal Session.
Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Watch essentials.

All Apple Watch accessories

Show your true colours.

Shop Apple Watch straps
Magic runs
in the family.

Explore all AirPods models and
find the best ones for you.

Learn more

Made for each other.

Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
Apple Watch supercharges your Fitness+ experience with real‑time, personalised metrics onscreen, like your heart rate, calories burned and Activity rings.²⁴ And you get the freedom of audio‑guided walks, runs and meditations with just your watch and AirPods.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.