Apple Releases Aperture 3

MARKHAM, Ontario—February 9, 2010—Apple® today introducedAperture™ 3, the next major release of its powerful photo editing andmanagement software, with over 200 new features including Faces, Placesand Brushes. Building on the innovative Faces and Places featuresintroduced in iPhoto® ’09, Aperture 3 makes it even easier and fasterto organize large photo libraries. Aperture 3 introduces new tools torefine your photos including Brushes for painting image adjustmentsonto parts of your photo, and Adjustment Presets for applyingprofessional photo effects with just one click. Stunning new slideshowslet you share your work by weaving together photos, audio, text and HDvideo.

“Millions of people love using iPhoto to organize, edit and sharetheir digital photos,” said Philip Schiller, Apple’s senior vicepresident of Worldwide Product Marketing. “Aperture 3 is designed forboth professionals who edit and manage massive libraries of photos andiPhoto users who want to take their photos further with easy-to-usetools such as Brushes and Adjustment Presets.”

“Aperture 3 gets it right,” said National Geographic photographer,Jim Richardson. “The image editing tools are exactly what I have beenasking for, they’re so easy to use and give me a level of control thatI never even thought possible.”

“I chose Aperture because it was the most powerful archivingapplication around, but it’s now an unbelievable imaging tool as well,”said Bill Frakes, Sports Illustrated staff photographer. “I am beyondimpressed with the massive changes made in Aperture 3.”

Aperture 3 allows you to organize large photo libraries with evenmore flexibility using Projects and the new Faces and Places. Facesuses face detection and recognition to find and organize your photos bythe people in them. You can view faces across your entire photo libraryor view just the faces that appear in selected projects. In a new viewthat speeds up the organization process, Aperture 3 displays faces thathave been detected but haven’t yet been named. Places lets you exploreyour photos based on where they were taken, and like in iPhoto, Placesautomatically reverse geocodes GPS data into user-friendly locations.In Aperture 3, you can assign locations by dragging-and-dropping photosonto a map or by using location information from GPS enabled cameras,tracking devices or your iPhone® photos.

The new Brushes feature allows you to add professional touches toyour photos by simply painting effects onto the image. Aperture 3includes 15 Quick Brushes that perform the most popular tasks likeDodge, Burn, Polarize and Blur, without the complexity of layers ormasks. Brushes can automatically detect edges in your images to let youapply or remove effects exactly where you want them. Aperture 3includes dozens of Adjustment Presets that apply a specific style orlook to the entire image with just a click. You can create your owncustom presets or explore the techniques of other photographers byimporting theirs.

Aperture 3 makes it easy to share your work with stunning slideshowsthat weave together photos, audio, text and HD video. You can selectone of six Apple designed themes or choose your own transitions,background, borders and titles, and even add your own soundtrack. Youcan export your slideshows directly to iTunes® to take with you on youriPhone or iPod touch®. You can also share photographs as beautifulprints, create custom-designed hardcover books and publish to onlinephoto sharing sites like Facebook and Flickr, right from Aperture 3.

Pricing & Availability
Aperture 3 is available through the Apple Store® (www.apple.ca/store/),Apple’s retail stores and Apple Authorized Resellers for a suggestedretail price of $219 (CAN) and existing Aperture users can upgrade for asuggested retail price of $109 (CAN). A downloadable 30-day trial versionis available at www.apple.ca/aperture/trial. Aperture 3 runs as a64-bit application on Mac OS® X Snow Leopard® on Macs with Intel Core 2Duo processors. Full system requirements, online tutorials and moreinformation on Aperture 3 can be found at www.apple.ca/aperture.

Apple ignited the personal computer revolution in the 1970s with theApple II and reinvented the personal computer in the 1980s with theMacintosh. Today, Apple continues to lead the industry in innovationwith its award-winning computers, OS X operating system and iLife andprofessional applications. Apple is also spearheading the digital mediarevolution with its iPod portable music and video players and iTunesonline store, and has entered the mobile phone market with itsrevolutionary iPhone.

Press Contact:
Tara Hendela
Apple Canada
(905) 513-5853
[email protected]