Apple Watch Series 3 brings built-in cellular, powerful new health and fitness enhancements

Cupertino, California — Apple today introduced Apple Watch Series 3, adding built-in cellular to the world’s number one watch. Whether users are out for a run, at the pool or just trying to be more active throughout their day, Apple Watch Series 3 with cellular allows them to stay connected, make calls, receive texts and more, even without iPhone nearby. The third-generation Apple Watch is an amazing health and fitness companion with intelligent coaching features, water resistance 50 metres¹ and a new barometric altimetre that measures relative elevation. Apple Watch Series 3 comes in two models, one with GPS and cellular, and one with GPS, both featuring a 70 per cent faster dual-core processor and new wireless chip.

“We believe the addition of cellular will transform the way people use Apple Watch, providing a new sense of freedom since they can stay connected with or without their iPhone,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Series 3 combined with the power of watchOS 4 is the ultimate device for a healthy life.”

Soon, the combination of cellular and watchOS 4 will allow Apple Music users to stream 40 million songs right from straight wrist. Beginning Friday 15 September, Apple Watch Series 3 (GPS + Cellular) will be available to order in 10 countries and territories, and Apple Watch Series 3 (GPS) will be available to order in 28 countries and territories. Both models are available in stores starting Friday 22 September.

Apple Watch Series 3 (GPS + Cellular) features a full 4G LTE and UMTS cellular radio that switches seamlessly to cellular when it is away from iPhone. The watch shares the same number as iPhone so there’s no need to provide an additional number to family, friends or colleagues; and to help get customers started, participating carriers are also offering special introductory mobile plans at launch. Customers have the ability to make mobile calls directly with Apple Watch Series 3 (GPS + Cellular) and, when paired with AirPods, enjoy a seamless and fully wireless experience. Apple also pioneered an industry-first antenna design that uses the display itself as both a transmitting and receiving element for 4G LTE and UMTS, while introducing a built-in eSIM that is over one-hundredth the size of a traditional SIM card, making over-the-air activation possible without compromising space.²

Powering Apple Watch Series 3 is the S3, Apple’s third-generation architecture featuring a faster dual-core processor, which allows for quicker app launch times and smoother graphics, and, for the first time, enables Siri to speak using the built-in speaker. Apple designed a new custom wireless chip called W2, making Wi-Fi 85 per cent faster and Bluetooth and Wi-Fi 50 per cent more power efficient, while still providing all-day battery life and keeping the size virtually the same as before. Apple Watch Series 3 also features a barometric altimetre that assists with tracking activity, flights climbed and outdoor workouts, including elevation gain.

watchOS 4 features an updated Heart Rate app, giving even more insight to heart rate, including measurements during resting, workout, recovery, walking and Breathe sessions. Customers can also choose to receive a notification when their heart rate is elevated above a specific threshold while inactive. Other great watchOS 4 features include the proactive Siri watch face that displays the information users need most throughout the day, an enhanced Workout app with new interface, custom High Intensity Interval Training (HIIT) workout type and auto-sets for pool swims. With GymKit, users will soon enjoy the ability to connect to their favourite cardio equipment and experience two-way synchronisation of data with just a tap, resulting in the most accurate information possible.³

The redesigned Music app experience automatically syncs playlists like New Music Mix and Favourites Mix, along with the user’s most listened to music. Later this spring, Apple Watch Series 3 (GPS + Cellular) will stream music, giving users access to any song from Apple Music, straight from the wrist. The new Radio app also enables listeners to access Beats 1 live or any Apple Music radio station while away from iPhone or Wi-Fi.

Apple Watch Series 3 (GPS + Cellular) starts at RRP A$559 inc. GST and Apple Watch Series 3 (GPS) starts at RRP A$459 inc. GST, both featuring new upgrades like a faster dual-core processor and wireless chip, along with a barometric altimetre. Apple Watch Series 3 (GPS + Cellular) also debuts a special red Digital Crown and exclusive “Explorer” watch face that shows cellular connectivity through a unique design. Series 1 will be available at a new starting price of RRP A$359 inc. GST, making it more affordable than ever.

In addition to silver or space grey aluminium, Apple Watch Series 3 now comes in a gorgeous new gold aluminium, along with silver or space black stainless steel cases, which all pair with a stunning assortment of new band colours and styles. The Woven Nylon is updated with a new pattern and the incredibly lightweight Sport Loop effortlessly adjusts to fit wrists with unparalleled comfort. Apple Watch Edition expands to include a beautiful dark grey ceramic case that pairs with a new two-toned Sport Band.   

Apple Watch Nike+ has been extremely popular, and this spring, the partnership continues with both models of Series 3 pairing with a new pure platinum/black Nike Sport Band or Sport Loop in exclusive colours. The Nike Run Club app has been updated to introduce exciting new features: Audio Guided Runs deliver world-class coaching and motivation from Nike’s elite coaches, athletes and entertainers, while the Cheers feature makes running more fun by allowing your friends to send audio-based cheers, which will motivate you during a run. Just Do It. Sundays continues to provide inspiration and rewards from participation in the world’s largest running community. Apple Watch Hermès models come with built-in cellular and pair with a striking collection of new bands, including the Single Tour Rallye, in perforated Gala calfskin, inspired by the classic Hermès driving glove, and the Single Tour Eperon d’Or, in printed Gala calfskin, inspired by the equestrian scarf pattern designed by Henri d’Origny in 1974. A new watch face, inspired by the Carrick Hermès watch, also designed by Henri d’Origny in 1993, completes the existing selection of Hermès watch faces.