PRESS RELEASE 02 September 2010

Apple Introduces iTunes 10 With Ping

Ping Social Music Discovery Now Available to 160 Million iTunes Users in 23 Countries

SYDNEY, Australia—2 September 2010—Apple® today introduced iTunes® 10 with Ping, a new music-oriented social network for following your favourite artists and friends to discover what music they’re talking about, listening to and downloading. iTunes Ping lets you post your thoughts and opinions, your favourite albums and songs, the music you’ve downloaded from iTunes, plus view concert listings and tell your friends which concerts you plan to attend. iTunes 10 also features AirPlay wireless music playback.
“iTunes is the number one music community in the world, with over 160 million iTunes users in 23 countries and now we’re adding social networking with Ping,” said Steve Jobs, Apple’s CEO. “With Ping you can follow your favourite artists and friends and join a worldwide conversation with music’s most passionate fans.”
Ping lets you follow your favourite artists to see what they’re up to, check out photos and videos they’ve posted, see their tour dates and read comments about other artists and albums they’re listening to. You can also create a profile on iTunes to let your friends know who you’re following, what you’re listening to and which concerts you’re going to. There’s no better way to discover new music than to find out what your friends are listening to and Ping’s Recent Activity feed shows you their posts about artists, albums, songs and concerts, plus a consolidated Top 10 list of the songs and albums your friends and the artists you follow are downloading from iTunes. In addition to using Ping on your desktop computer, you can take it with you on your iPhone® or iPod touch®,** so you’re always plugged into your personal music scene.
iTunes 10 also features AirPlay wireless music playback to listen to your music on remote speakers using Apple’s AirPort Express® base station. In addition, AirPlay now works without AirPort Express, using speakers, receivers and stereo systems from companies including Bowers & Wilkins, JBL, Denon and iHome, so you can enjoy your entire iTunes music library wirelessly from any room in the house with no extra gear required.   
iTunes 10 is available immediately as a free download at www.itunes.com
The iTunes Store® has a catalog of over 14 million songs, and thousands of TV episodes and movies. With Apple’s legendary ease of use, pioneering features such as iTunes Movie Rentals, integrated podcasting support, the ability to turn previously purchased tracks into complete albums at a reduced price and seamless integration with iPod®, iPad™ and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.
**Ping for iPhone and iPod touch requires iOS 4 or later, which is a free software update available via iTunes 9.2 or later for iPhone and iPod touch users. iOS 4 works with iPhone 3G, iPhone 3GS, iPhone 4 and second, third and fourth generation iPod touch.
Press Contacts:
Fiona Martin
Apple
[email protected]
(02) 8987 8230
    Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPhone, iPod touch, Apple TV, AirPort Express, iTunes Store, iPod and iPad are trademarks of Apple. Other company and product names may be trademarks of their respective owners.