PRESS RELEASE 01 May 2007

Steve Jobs to Kick Off Apple’s Worldwide Developers Conference 2007

SYDNEY, Australia—2 May 2007—Apple today announced that Steve Jobs, Apple’s CEO, will kick off itsWorldwide Developers Conference (WWDC) with a keynote address beginning at 10:00 a.m. on Monday 11 June 2007 at San Francisco’s Moscone West. At WWDC, Apple plans to show developers a feature complete version of Mac OS X Leopard and give them a beta copy to take home for final testing. Leopard is scheduled to ship in October.
The five-day event, scheduled to run from 11 June to 15 June, will deliver more than 150 sessions and labs aimed at getting the most out of Leopard. The conference will also include new content to serve a wide range of developers, including Mac OS X Immersion Monday, designed to quickly get developers who are new to the Mac up to speed; a content and media track that shows developers the best ways to integrate animation, motion graphics, video, rich-media and web-based content into their applications; and dozens of hands-on labs that offer a unique opportunity to work directly with Apple engineers.
Other activities at Apple’s WWDC 2007 include:
• presentations from Apple engineers who will provide an in-depth look at Leopard, from its open source foundation to new technologies and innovations like Xcode 3.0, Dashcode, Core Animation, Time Machine, iChat Theater and more;
• practical hands-on sessions where attendees can learn Apple’s own coding strategies and techniques for creating Cocoa bindings, building Automator actions and integrating iCal events into an application;
• technology labs where attendees can work one-on-one with Apple engineers on topics such as Cocoa, Open GL and AJAX; and
• special events, including the Apple Design Awards and Stump the Experts.
Cost & Registration
The five-day conference costs $1,595 (US) per attendee, with a $300 (US) Early Registration Discount that has been extended through 11 May. Visit Apple’s WWDC website for registration and complete session details at http://developer.apple.com/wwdc.
Press Registration
Members of the media and industry analysts are invited to attend the keynote presentation and can register by contacting Fiona Martin at [email protected].
Press Contacts:
Fiona Martin
Apple
(02) 9641 8230
[email protected]
John Marx
Apple
(02) 9641 8399
    Apple, the Apple logo, Mac, Mac OS, Macintosh, Xcode and iCal are trademarks of Apple. Other company and product names may be trademarks of their respective owners.