Apple Moves iPod mini Worldwide Availability to July

Sydney—26 March 2004—Apple has announced that it is moving the worldwide availability of iPod mini to July due to the much stronger than expected demand in the US far exceeding the total planned supply through the end of June. Apple expects to ramp up its manufacturing of the iPod mini to meet worldwide demand in the July quarter.

“The iPod mini is a huge hit with customers in the US and we’re sure it will be the same worldwide once we can ramp up our supply in the July quarter,” said Tim Cook, Apple’s executive vice president of Worldwide Sales and Operations. “The iPod mini adds further momentum to the iPod, which is already the leading digital music player in the world.”

The iPod mini is the world’s smallest portable music player to hold up to 1,000 CD-quality songs, and is encased in an ultra-portable, lightweight anodised aluminium body, available in five colours—silver, gold, pink, blue and green. iPod mini features the Click Wheel for effortless one-handed operation, along with the same award-winning user interface as the rest of the iPod family, and works effortlessly with Apple’s iTunes, the world’s number one digital music service.

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and re-invented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Media Enquiries:
Martha Raupp
Public Relations Manager
Apple Computer Australia Pty Ltd
Tel: +61 2 9641 8393

Hollie Turner
Public Relations Executive
Apple Computer Australia Pty Ltd
Tel: +61 2 9641 8230